Social media marketing
Strategy development
We help you develop a social media strategy that supports your business goals.
Whether you are looking to drive website traffic, raise brand awareness, boost brand engagement, generate and nurture leads or build a community, having a clear strategy and goals is the first step in a successful social media marketing campaign.
We help you define your success metrics, understand the challenges you will face (in achieving your objectives) and help you shape the solutions that will help you get there.
Research & audit
Establish a clear understanding of your positioning in the marketplace.
Auditing your existing social media marketing helps you understand what is working, what isn’t and what needs to improve. A full audit helps you identify which content generated the most engagement and how that compares to your competitors.
We help you complete the audit, identify your ideal customers, establish your tone of voice, research industry trends and topics, decide your content types and develop a content schedule.
Social media guidelines
Protecting and nurturing your brand with clear engagement guidelines.
Much like a brand guideline, social media guidelines define your brand colours, voice and visual guidelines, to help shape how you present and engage with people through social media.
We help you develop a living, breathing social media style guideline that sets out your social profiles, brand voice, grammar and terminology, post formatting, use of hashtags, images, media and handling of interactions with clients and competitors.
Social media asset creation
Stand out from the chatter with visually stunning, engaging, social media graphics and creative assets.
We live in a visual world. To be successful on social media, you need to stand out with carefully curated creative graphics, animations and video help build your brand and engage with clients and prospects.
We create engaging cover images, banners, profile images, infographics and a wide range of visual content for your social media posts, to help you stand out and engage with your audience.
Social engagement & interactions
Build a long term relationship with clients and prospects with regular conversations and out-reach that builds your brand, creates advocates and build relationships.
We help you gain insights into your relationships, start the conversations, promote brand enthusiasts and maximise current events and topical subjects. In short, we become part of your team, being responsive with your audience to ensure a positive experience with your brand.
Data-driven brand monitoring
We take a data-driven approach to understand how your audience finds and engages with your brand through social media.
We combine the use of social monitoring tools, to listen and find out what people are saying about your brand and competitors. Helping you stay informed, join influencer conversations and build brand engagement and advocacy.
We create engaging cover images, banners, profile images, infographics and a wide range of visual content for your social media posts, to help you stand out and engage with your audience.
Social advertising & remarketing
Leverage paid channels to extend the reach of your brand across social channels.
The simple truth is that most people will visit a website or social profile without engaging in any way. By combining social advertising and remarketing, you can extend your reach and re-engage people who would otherwise be lost as prospects.
Reporting & analytics
Do you know what is your top performing content? Are you getting a strong ROI from your social media marketing?
We help you make sense of the numbers. Social media marketing and paid social media advertising takes time, requires consistency and a process of continual testing, improvement and analysis to understand the performance of specific campaigns and ensure a return on your investment.
Choose the right package for you
Have any questions? Want to know more? Why not book a call with us?
One of our expert, friendly team would be pleased to explain how it works and answer any questions you may have.
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